Online Music Promotions

Once musicians have created their own indie music, the big question is this: how do they make people know about it? Promoting is essential in every kind of business, whatever industry they fall under. That is why you see billboards, commercials and ads about a specific product or service offered. In the case of an independent artist, music is the product, and playing their music is their service.

You can let other people know about your music by of course playing them. If you have scheduled gigs or performances, it doesn’t hurt to play something new. People actually like it when they hear something out of the ordinary, and may see a lot of potential in you. However, playing your indie music in front of live audience may not produce the results you want.

You may wonder how come other artists signed under commercial labels are able to promote their music well. One of the things that commercialized labels do to promote the music of their signed artists is to play them in TV and radio stations, broadcasted nationwide or even worldwide. You can also do the same, albeit locally. Independent labels operate under a tight budget and assign a heavier percentage of profits for the artist, therefore reducing the marketing costs.

But if you want a wider range of indie music promotion, perhaps you want your indie music to be heard all over the world, the best venue would be the internet. The web has the ability to reach all parts of the world, hence paving the way for you to advertise and promote your music online.

Online music promotion begins with having you, the artist, create your website; or at least sign up in a recognized indie music website. Once you have completed your profile and uploaded your music, it is time to search for online promoters. Online promoters are the ones who market your music to people in various strategic ways. Here is a list of online music advertisers:

·         Amie Street – they offer a highly marketable music because of the range of price they make these available. The indie music can be free, or priced up to 98 cents, depending on the newness and popularity of the song. They are proud to claim that this is lower than the usual price of 99 cents per song.

·         Reverb Nation – this site offers tracking your marketing information for you. They cater to small and mid-tier indie artists. They provide musicians with income reports, free promotional tools and detailed statistics related to their music, such as how many people subscribed to their music and how many opted for music downloads.

·         iTunes – this popular venue for music downloads is a creation of Apple. People are allowed to download the iTunes software for free. The music however, costs 99 cents per download. If visitors want to download albums, it costs $9.99. This is a website promoting popular artists working under prominent labels.

·         Indie Store – as the name itself implies, it is a store of your favorite indie music collections. This site proudly hosts more than a thousand digital properties.

·         Alterhit – if you want your indie music to be directly available to your fans, try Alterhit. The website encourages visitors to listen to your songs via streaming and allows fans to take part in the sale of music online.  If they like the music, they can easily purchase them.

 These are just a few of the websites that allow artists, whether working under independent or commercial labels, to promote their music. People from all over the globe can listen and purchase the music with less hassle on their part.